Eric Eden

Hey there, fellow entrepreneur. Let’s have a frank conversation. You pour your heart, soul, and probably more coffee than is medically advisable into your business. You’re the CEO, the head of marketing, the chief bottle-washer, and everything in between. You live and breathe your company, and the thought

Make your team actually care about the numbers with these simple communication strategies. Let's be honest: talking about money with your team can feel as exciting as watching paint dry. The moment you pull up a spreadsheet, eyes glaze over, and everyone suddenly remembers an "urgent"

Let’s be honest. We’ve all been there. That late-night scroll through a SaaS website that ends with a subscription to a "game-changing" tool you use twice. The "must-have" piece of equipment that’s now gathering dust in a corner. The premium-tier conference tickets bought

Let me paint you a picture that might feel uncomfortably familiar. It's 2 AM. You're staring at your laptop screen, toggling between your bank account (depressing) and your revenue projections (optimistic fiction). Your credit card is maxed out, your savings account is a distant memory, and

As a small business owner, you wear a lot of hats. You’re the CEO, the head of sales, the chief marketing officer, and often, the janitor. With so many responsibilities pulling you in different directions, it’s easy to let the high-level financial strategy slide. You look at your

As a small business owner, you wear a lot of hats. You're the CEO, the head of marketing, the chief salesperson, and often, the janitor. With so much on your plate, it's easy to overlook one of the most powerful tools you have for improving your